By law, the design for the new Pirelli office building had to respect the height, function and construction area parameters of the pre-existing industrial building. It was therefore a “building replacement” project to be carried out via the demolition and reconstruction of the spaces already present in the previous building, enhancing its architectural qualities while respecting the morphology of the historic construction fabric.
The design and architectural choices for the redevelopment and transformation of the entire Pirelli site and its buildings were therefore made with the goal of underlining the continuity of production established in the area throughout the 20th century.
The facades of the building are clad with dark grey Pirelli Stone porcelain stoneware (size 74.3x99.3x1.4 cm), a product that Cotto d’Este developed to ensure the harmony of the new construction with the pre-existing buildings at the Pirelli site.
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